2022.02 - 1 Week
Beam helps users easily discover and share their love of music with each other, highlighting the time and space anchored with each shared music, with a dedicated feature to store the rich context and story.
Challenge + Problem Statement
Music in Beam serves as tokens of memories, memories of a friend showing you off a band they just discovered, memories of your college graduation road trip, memories that made up the vignettes of acquaintances and trips, encapsulated within each music.
“ Music that takes you back, a trip down memory lane ”
Our users possess deep knowledge of artists they are passionate for, and often hear more than one version of the same song from all the different sources and events. They usually prefer a specific version to others, so they would like to share that version with their friends.
Identify different potential intervention points to introduct the ability to share a pre-curated reels and a playlist dedicated to the shared items.
Users onboarding provides a glimpse into the in-person sharing features.
Beam features automatically curated personal highlight reels of short video/audio clips from each user's favorite artists.
Allowing them to share the highlights with their friends in just one touch, without any previous editing, the contents in the reels are determined by the number of times our user had streamed.
Once shared, recipient will be able to quickly tap through sender’s personal favorite moments from the artists.
Beam centeres around the “Moments” playlist, a archive of all the previous musics shared with the user.
The playlist puts significant emphasis on personal memories. Users will be able to filter the songs with different sharers.
Users can also interact with “Moments” using the map layout, creating another layer of immersion and personal memories.
We decided to make each shared song a geo-tagged pin, populated within a built-in map, as a place to revisit those past memories.