Case - BEAM — chooseimage

Interaction Designer
Creative Technologist

I make fun stuffs with and about computers.

Current: Building Queer Map Taiwan with SpOnAcT.xyz
Previous: Senior Creative Technologist at OUTFRONT Media

WORKS: SELECTED All

PROJECT

Beam

INFO

2022.02 - 1 Week

Finalist of: Adobe Creative Jam + Sonos

CLIENT

Sonos
Adobe

TEAM

Billy Ho
Nanwei Cai

Context

Beam is a music streaming platform targeting users from teenagers to adults. Centers around the in-person music sharing experience.

Beam helps users easily discover and share their love of music with each other, highlighting the time and space anchored with each shared music, with a dedicated feature to store the rich context and story.

Background

Stated in the prompt by Adobe + Sonos’ creative jam, our challenge was to design an accessible third-party mobile app where people can easily discover and share their love of music with others in the same space, in-person.

Challenge + Problem Statement

“ How might we harness the power of digital music platforms to improve the in-person music sharing experience? “

Music in Beam serves as tokens of memories, memories of a friend showing you off a band they just discovered, memories of your college graduation road trip, memories that made up the vignettes of acquaintances and trips, encapsulated within each music.

“ Music that takes you back, a trip down memory lane ”

Target User

Target users are teenagers and adults who crave music consumption more than casual listening and seek further details about the artists and the music-making process.

IDENTIFYING PAIN POINTS
Our users possess deep knowledge of artists they are passionate for, and often hear more than one version of the same song from all the different sources and events. They usually prefer a specific version to others, so they would like to share that version with their friends.

KEY USER FLOW
Identify different potential intervention points to introduct the ability to share a pre-curated reels and a playlist dedicated to the shared items.

Solution Highlights

Beam offers a new way to share music with your friends and families, catalog and store each music shared as a piece of memory, with the ability to revisit them whenever, wherever.

NEW USERS ONBOARDING

Users onboarding provides a glimpse into the in-person sharing features.

MUSIC SHARING

Beam features automatically curated personal highlight reels of short video/audio clips from each user's favorite artists.

Allowing them to share the highlights with their friends in just one touch, without any previous editing, the contents in the reels are determined by the number of times our user had streamed.

HIGHLIGHT REEL

Once shared, recipient will be able to quickly tap through sender’s personal favorite moments from the artists.

MOMENTS PLAYLIST

Beam centeres around the “Moments” playlist, a archive of all the previous musics shared with the user.

The playlist puts significant emphasis on personal memories. Users will be able to filter the songs with different sharers.

MAP DISPLAY

Users can also interact with “Moments” using the map layout, creating another layer of immersion and personal memories.

We decided to make each shared song a geo-tagged pin, populated within a built-in map, as a place to revisit those past memories.

Prototype

Reach out for a coffee chat

chooseimage0125@gmail.com

github

Taipei, TW